Adrianna serves as a SVP, Creative & Strategic Planner at DeVries collaborating with account teams to develop programs that challenge conventional thinking and connect to pop culture. She is fascinated by how social media has changed from a reflection of how we communicate to a catalyst that shapes how people and companies relate to the world around them.

During her career Adrianna has worked on a range of lifestyle brands including ABSOLUT Vodka, Cadbury Adams, Weight Watchers, Best Buy, Ikea, Tide, Gain and Frito-Lay to drive strategy and programming. Adrianna recently completed her Masters in Strategic Communication at Columbia University. Outside of her day job she writes a blog called Techromance  that examines the intersection between dating and technology. She also blogs as part of the Social Media Week global editorial team, College Candy and the College Crush. You can follow her on twitter and read some of her musings here. She lives in New York City.